The Benefits of Scent Branding in Retail Environments

Scent Branding is the practice of developing an aroma that’s unique to your brand and then dispersing that aroma throughout your location. That scent can also be applied to your marketing materials, products and packaging.

A branded scent can encourage customers to stay 20% longer in your store and increase retail sales by 11%.

Plus, there’s an undeniable link between aroma and memory recall. That’s because the portion of our brains that processes smells is closely linked to the area that processes memories.

In fact, aromas are significantly more memorable than images. Studies show that the average person’s recall of images is 50% after just three months. But most people can recall an aroma with 65% accuracy a full year after smelling it.

Exposing your customers to a signature scent creates an elevated, memorable experience, enticing them to stay longer and buy more. And since 75% of emotional responses are triggered by the sense of smell, your customers will remember how they felt in your store each time they encounter that aroma again.

There are many factors to consider when developing your branded scent, including your company’s personality, your brand image and how you want people to feel and react.

And when it’s distributed via your HVAC system, customers will enjoy a consistent experience wherever they may be in your store.

Give your visitors an experience they’ll remember. Combine Scent Branding with Environmental Branding, Video and Digital Signage and Audio Branding to create an immersive brand experience that resonates with your audience and entices them to keep coming back.

Ready to get started? Reach out to Jon Marker, Director of SensoryMax.

About the Writer

Cassandra Evans has been a Creative Consultant with MadAveGroup since 2019. She has a passion for creating “positive, lasting impressions” on every audience.

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